On January 7, 2024, local time in Washington, USA, the 103rd annual meeting of the Transportation Research Board (TRB) opened, attracting hundreds of universities and innovative enterprises from around the world in the transportation field to exchange new technologies and products.

As a pioneer in global transportation emblem technology—active illumination, intelligent connectivity, data integration, and information exchange - I-ROAD Technology, a research and manufacturing company, showcased its innovations at the TRB exhibition. It is reported that digital traffic emblems have become one of the highlights of this conference focusing on future transportation and also mark a significant breakthrough in traffic safety technology for TRB since its establishment in 1920, spanning 104 years.